The Idea Lab Blog
Fresh Insights. Smarter Marketing.
Practical takes on SEO, AEO, email, social, and paid media—written for business owners who want strategies that actually move the needle, not just trends to watch.
Gmail’s AI Reads Your Emails First. How to Write Marketing Emails That Survive AI Summaries
Gmail and Apple Mail now use AI to summarize, sort and preview your marketing emails. Here’s what changed, why open rates mean less than ever, and how to write emails that survive the summary.