The Idea Lab Blog
Fresh Insights. Smarter Marketing.
Practical takes on SEO, AEO, email, social, and paid media—written for business owners who want strategies that actually move the needle, not just trends to watch.
Social Media Is the New Search Engine: How to Get Found on Instagram and TikTok
Half of U.S. consumers have searched on TikTok, and public Instagram posts from business accounts can now show up in Google. Here’s how to make your social content findable.