The Idea Lab Blog
Fresh Insights. Smarter Marketing.
Practical takes on SEO, AEO, email, social, and paid media—written for business owners who want strategies that actually move the needle, not just trends to watch.
Is Short-Form Video Still Worth It in 2026? What the Data Says
Marketers rank short-form video as their top-ROI format again in 2026, but the bar has moved. Here’s what the latest data says and how small businesses can make videos that actually perform.
Social Media Is the New Search Engine: How to Get Found on Instagram and TikTok
Half of U.S. consumers have searched on TikTok, and public Instagram posts from business accounts can now show up in Google. Here’s how to make your social content findable.