According to Social Media Examiner’s 2025 Social Media Marketing Industry Report, based on responses from over 1,400 global marketers, three platforms continue to dominate the industry: Facebook, Instagram, and LinkedIn.

Buffer’s latest study of 18.8 million X posts reveals that Premium users enjoy up to 10× more reach than free accounts — but the gap is slowly narrowing. While paying for X Premium still offers a major visibility boost, overall reach and engagement are declining across the platform. The takeaway? Premium helps your posts get seen, but consistent, high-quality content remains the true key to growth.