CASE STUDY — WEBSITE LAUNCH, INSTAGRAM & A YEAR-TWO REVAMP
We built Spectacular Cleaning Services' digital presence from the ground up — website, brand, and Instagram. A year later, business was booming across the DMV, and they brought us back to overhaul the website to showcase their expansion into commercial cleaning. Here's how both builds came together.
The client
Spectacular Cleaning Services (@spectacular.cleaning.dmv on Instagram) is a fast-growing cleaning company in the DMV area. It started out serving homeowners and today also cleans for property managers, medical and dental offices, and business owners. Its founder has partnered with Idea Lab since day one of the company's online presence.
The challenge
When we first met, the company had great service and no online visibility at all: no website, no domain, no business email, and no brand. A year after launch, the challenge flipped. Business was booming, they had added a long list of new offerings — led by commercial cleaning — and they had outgrown the site we originally built. They needed a fresh, robust digital home that could showcase it all.
Two builds, one growing business
Both projects started with a discovery meeting with the founder to understand the goals, the budget, and where the business was headed. The first build gave them a foundation; the second rebuilt it around the company they had become.
Year one: the launch
Everything a new cleaning company needs to look professional and be found: a custom domain and branded email, a new logo and business cards, an SEO-optimized Squarespace website, and a brand-new Instagram account, @spectacular.cleaning.dmv.
DOMAIN → WEBSITE → INSTAGRAM → EMAILYear two: the revamp
A full overhaul to match their growth. The new site leads with commercial and residential cleaning, showcases every new service, and moves visitors straight to a free quote or a phone call.
COMMERCIAL-FIRST HOME → 7 SERVICES → FREE QUOTEWhat we built
A complete digital presence, launched from scratch and then rebuilt a year later, customized to their goals and budget at every step.
- Digital presence roadmap A clear plan of every platform they needed — website, Instagram, Google Workspace, and Google Business Profile — plus a primer on SEO and brand consistency.
- Original website launch The first Squarespace site, mobile-friendly and built from SEO-optimized copy we drafted, edited, and tuned for local search.
- Logo & business cards A custom logo refined through multiple revisions, carried onto business cards so the brand looks just as professional offline.
- Domain & Google Workspace A custom domain and professional email system that builds trust with every client message.
- Instagram launch & management We launched @spectacular.cleaning.dmv from scratch and continue to manage it with engaging posts that attract new clients.
- Google Business Profile Created and optimized for local SEO, with training on how to earn customer reviews.
- Website revamp for commercial growth A full overhaul a year later, built around a commercial-first message for property managers, medical offices, and business owners.
- Expanded services showcase Office, residential, carpet & upholstery, apartment common area, medical & dental clinic, Airbnb & vacation rental cleaning, and hardwood floor rejuvenation — each with a proper home.
From launch to revamp
The 2025 site introduced a new residential cleaning brand. The 2026 revamp carries the same logo and colors into a bolder, commercial-first design built for a much bigger business.
What's next
With the revamped site live and their Google Business Profile in place, the partnership keeps growing. Next, we're expanding their social strategy across more platforms and launching targeted digital advertising to bring in new commercial and residential leads across the DMV.
"Their business has been absolutely booming in the DMV. They needed a fresh, robust digital home to showcase it all, and we were thrilled to give them this overhaul."— Bassam Sebti, Founder, Idea Lab Digital Marketing
