The Idea Lab Blog
Fresh Insights. Smarter Marketing.
Practical takes on SEO, AEO, email, social, and paid media—written for business owners who want strategies that actually move the needle, not just trends to watch.
68% of Google Searches Now End Without a Click. What That Means for Your Website
Most Google searches now end on Google. AI Overviews are a big reason why. Here’s what the 2026 data shows, and how to stay visible when fewer people click.