The Idea Lab Blog
Fresh Insights. Smarter Marketing.
Practical takes on SEO, AEO, email, social, and paid media—written for business owners who want strategies that actually move the needle, not just trends to watch.
What Is Answer Engine Optimization (AEO)? How to Get Your Business Cited by ChatGPT, Gemini and Google AI
AI assistants now answer the questions your customers used to Google. Answer engine optimization is how your business becomes part of those answers. Here is what the research says actually works.