The Idea Lab Blog
Fresh Insights. Smarter Marketing.
Practical takes on SEO, AEO, email, social, and paid media—written for business owners who want strategies that actually move the needle, not just trends to watch.
ChatGPT Ads Are Here: Should Your Small Business Advertise on ChatGPT?
OpenAI started testing ads in ChatGPT in February 2026 and has been expanding fast. Here’s how ChatGPT ads work, what early advertisers are seeing, and a simple test to decide if they’re right for you.