The Idea Lab Blog
Fresh Insights. Smarter Marketing.
Practical takes on SEO, AEO, email, social, and paid media—written for business owners who want strategies that actually move the needle, not just trends to watch.
AI Recommends Big Chains Over Local Businesses. Here’s How Independents Get Back Into the Answer
A study of 460,000 AI shopping answers found chatbots pick the bigger retailer up to 94% of the time. Here’s why that happens and what independent businesses can do about it.